Have you ever landed on a website that looked great – modern, clean professional…but ended up clicking back to check out a few more options?
This happens all the time and it’s a huge waste of traffic that could otherwise have been turned into a sale. In this article I’m going to discuss four simple ideas that when implemented will ensure that more of your traffic is converting to actual calls and sales.
Why is conversion rate optimization so important?
Whether you’re spending time, money, or both, every business spends big acquiring traffic. The return you get on this traffic is directly related to how well your business website converts traffic to inquiries. Pumping money into your marketing funnel while your website isn’t optimized to convert traffic into sales is like pumping premium fuel into a $500 car – it’s not going to give you much of a benefit relative to the cost.
So without further ado, here are our top 4 factors to consider when optimizing your website for higher conversions:
This might seem like a no-brainer, but the majority of business websites I see don’t have this right. You need your business phone number no just visible, but un-missable, on every page. The easiest way to do this is having it displayed prominently in the header.
Requiring your customers to click through to a contact page, or find a number in small, unremarkable text will result in a measurable decrease in calls. Do it right, make that phone number massive!
Some people really don’t like speaking on the phone. They’ll take your number down, but then put off calling and forget about it. Your business website needs to cater for both the talkers and the emailers. You should have a prominent contact form on your home page and contact page that potential customers can use to easily contact you via email.
Call to actions
Just building a nice looking business website with clearly visible contact methods might seem like it should be enough, but studies show that it’s not. People need to be prompted to get in touch. Adding some prominent call to actions encouraging your potential customers to take action immediately and give you a call or email will result in an increase in calls.
Challenge your visitors to call immediately and not put off taking action that’s going to result in a benefit for them.
Customer Focused Content
Another big mistake we often see is that businesses talk about themselves far too much. Just like on a date, don’t forget to talk about the other person! People react much better when you’re outlining the benefits they receive than when you talk up your own skills and experiences.Your customer’s don’t care how good you are, and they don’t care how much experience you have. They care about whether they will get the benefit or outcome that they are expecting. Tell them what they are going to get, and what your service or product will do for them, then use information about your company such as experience, qualifications, etc to back up your claims rather than as the primary content.
If you’d like to see an example, go and take a look at Mortgage Hero. They are a home loan originator in Perth, Western Australia and their website is a great example of a strong focus on these four factors.
Australia has become a favorite destination for many businesses now. Here are the reasons why you should start your business in Australia.
Good buying power
Recent studies have indicated that digital buyer spending in Australia is highest in the Asia Pacific market. If you have the right business strategy and can provide buyers some good incentives to shop, then you will make huge revenue in Australia.
Good consumer dynamics
Australian market provides a comfortable cultural fit for North American companies. They have similar language and cultural values. You won’t need to make much effort in your sales approaches to reach the Australian consumers. 94% of Australian population is connected to the Internet. There is huge opportunity out there to sell goods and develop your brand.
Huge market opportunity
Because of its remote location, Australia is a little behind in terms of technology. It’s e-Commerce revolution is a bit slower compared to other countries. This has created huge opportunity for e-Commerce retailers.
Easy to satisfy customers
Australians were deprived of many things, such as variety of products, shipping speed, etc. They didn’t have so many options available to them before. Sometimes goods are shipped from US to Asia first, before reaching Australia. So, buyers are keen to buy goods that give them lots of options and arrive fast.
Easy to set up business
If you have the right partner, then it’s not difficult to set up business in Australia. Australia has all the necessary logistics required to set up a new business.
It is a big decision to start your business in a new country. But with the rapidly growing market, Australia can be an excellent destination for your startup business.
It is challenging to leave your career and start your own business. The journey can be surprising, terrifying and exciting as well. Here are some crucial tips for starting your own business.
1. Create a vision and roadmap
You need to have a solid business plan when you start. At the same time, you must have a clear and descriptive vision. You must then create a roadmap which will include how you plan to grow your business, what are the benchmarks for success, etc. A roadmap will help you to keep yourself in the right direction and make you move forward. You should know clearly where you want to go.
2. Believe in yourself
Confidence and self-esteem are the keys to success. You must always have the ‘can-do’ and ‘never give up’ attitude. When starting a business, you will have many ups and downs. When you have a rough day, you must relax and start again the next day with full energy. You should have the burning desire to keep moving forward. Your own supportive voice will become your best friend in this roller coaster journey. There will be people around you who will try to discourage or distract you. Just believe in yourself and move forward.
3. Surround yourself with supporters
You need to surround yourself with positive supporters. Starting your own business is challenging and it would be nice to have people next to you who will support you in your new venture. You should find a mentor or a mastermind group to share your vision with. You should try to receive support from your family members. Their support will make you stronger and get you closer to your dream.
When a clear vision comes along with belief in yourself and support from your family and friends, there is no chance that your venture will fail. There will be mistakes, but try to learn from these mistakes. Always try to move forward no matter what obstacles there may be. Success will be at your doors in no time.
Technology startups have seen huge success in recent years. In the past $1 billion valuation for a tech start up was considered to be a huge success. But with so many startups reaching this mark, the threshold has now been raised to $5 billion. Here are some of the most valuable startups of Silicon Valley.
Uber: $51 billion
Uber was founded by Travis Kalanick in 2009. The company developed an app for calling taxi. Using this app, the users can connect to the drivers of taxis. Uber offers different kinds of cars to for users. Users can call taxis of their choice; small cars or luxurious ones. Using Uber, the user gets connected to the nearest taxi driver so that the travel time is reduced. No cash is paid to the taxi drivers. They all have a Uber account and the taxi fare is deducted from their Uber account. This service has gained huge popularity recently. Companies like Google Ventures, Benchmark Capital, etc. have invested their money on this company.
Xiaomi: $46 billion
Xiaomi was founded in 2010 by Jun Lei. It is now considered to be one of the largest Chinese manufacturers of smartphones. These smartphones run very well on Android. Big investors like DST Global, Digital Sky Technologies, etc. have invested their money on this company.
Airbnb: $25.5 billion
Founded in 2008 by Brian Chesky, Airbnb offers a marketplace for people to rent their houses for temporary stay. This marketplace is now available in 190 countries. Investors like Anderssen Horowitz and Founders Fund have invested in this company.
Dropbox: $10 billion
Dropbox is now used by more than 25 million users across the globe to store and access their files. Investors like Y Combinator and Accel Partners have invested in this company.
The level of competition has increased among the tech startups. The success of the companies just mentioned will inspire the new startups to succeed in their ventures as well.